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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

By: Material type: TextPublication details: New York : Wiley, c2000.Description: xii, 370 p. :ill, HbkISBN:
  • 0471877271
Subject(s): LOC classification:
  • HF5415.13.D5 2000
Online resources:
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Item type Current library Status Barcode
Books Main LIbrary Available 2025-16493
Books Main LIbrary Available 2025-14580

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