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Advertising communications & promotion management / John R. Rossiter, Larry Percy.

By: Contributor(s): Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ;ill. ; PbkISBN:
  • 007053943X (acidfree paper)
Subject(s): LOC classification:
  • HF5821.R66 1997
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Holdings
Item type Current library Call number Status Barcode
Books Main LIbrary HF5821.A293 1987 (Browse shelf(Opens below)) Available 2025-217477
Books Main LIbrary HF5821.R66 1997 (Browse shelf(Opens below)) Available 2025-211841

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