Principles of marketing : a global perspective /
Semenik, Richard J.
Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy. - 2nd ed. - Cincinnati, Ohio : South-Western College Publishing, c1995. - xxii, 682 p. : ill. (some col.), col. maps ;
Maps on lining papers.
0538839139
Marketing--Management.
HF5415.13 / .S437 1995
Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy. - 2nd ed. - Cincinnati, Ohio : South-Western College Publishing, c1995. - xxii, 682 p. : ill. (some col.), col. maps ;
Maps on lining papers.
0538839139
Marketing--Management.
HF5415.13 / .S437 1995