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Marketing management /

Mason, Joseph Barry.

Marketing management / J. Barry Mason, Hazel F. Ezell. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1993. - xix, 714 p. :ill.; Hbk

ISBN: 0023769211

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 .M3 1993

Dewey Class. No.: 658.8

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