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Marketing classics :/ a selection of influential articles /

Marketing classics :/ a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox. - 5th ed. - Boston : Allyn and Bacon, 1985. - xvii, 459 p. :ill. Pbk.

ISBN: 0205083412 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 . M2 1985 / .M29748 1985

Dewey Class. No.: 658.8

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