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The Blackwell encyclopedic dictionary of marketing /

The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. - Oxford, OX ; Cambridge, Mass. : Blackwell Publishers, c1997. - 274 p. ;

ISBN: 1557869391 (alk. paper)

Subjects--Topical Terms:
Marketing--Dictionaries.

LC Class. No.: HF5415 / .B4552 1997

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