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Advertising ; its purpose, principles and practice /

Nicholl, David Shelley.

Advertising ; its purpose, principles and practice / [by] David Shelley Nicholl. - 2nd ed. - Plymouth : Macdonald and Evans, 1978. - xi, 228 p. : ill., facsim. ;

Includes index.

ISBN: 0712101667 :

Subjects--Topical Terms:
Advertising.
Advertising campaigns.

LC Class. No.: HF5821 / .N53 1978

Dewey Class. No.: 659.1

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