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Cases in advertising and promotion management /

Quelch, John A.

Cases in advertising and promotion management / John A. Quelch, Paul W. Farris. - 3rd ed. - Homewood, IL : Irwin, c1991. - xiii, 908 p. : ill. ;

ISBN: 0256096899

Subjects--Topical Terms:
Advertising--Case studies.
Sales promotion--Case studies.

LC Class. No.: HF5823 / .Q44 1991

Dewey Class. No.: 659.1

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