Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill, Jr. - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ; - The Dryden Press series in marketing .
One "Statistics command summary" chart inserted.
0030983673
Marketing research.
HF5415.2 / .C49 1996
Basic marketing research / Gilbert A. Churchill, Jr. - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ; - The Dryden Press series in marketing .
One "Statistics command summary" chart inserted.
0030983673
Marketing research.
HF5415.2 / .C49 1996