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Audience research methodologies: between innovation and consolidation/

Audience research methodologies: between innovation and consolidation/ Genffery, Patriache, Heleng, Bilandzic, Jakob Linaa Jensen and Jelena Jurisic - New York Routledge 2013 - 256p. :ill.; Pbk.

ISBN: 9781138641617

Subjects--Topical Terms:
Massmedia--Audience--Research

LC Class. No.: P97.A83.A9 2013

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