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Why we buy : the science of shopping /

Underhill, Paco.

Why we buy : the science of shopping / Paco Underhill. - USA New York Simon & Schuster 1999 - 255 p.:ill.; Hbk

Includes index.

ISBN: 0684849135

Subjects--Topical Terms:
Marketing research
Consumer behavior
Shopping

LC Class. No.: HF5415.2.U53 1999

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