Marketing plans : (Record no. 11585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714cam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950622s1995 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 075062213X |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | McDonald, M.H.B |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | how to prepare them, how to use them |
| Statement of responsibility, etc | Malcolm H.B. McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| Name of publisher | Butterworth-Heinemann, |
| Date of publication | 1995. |
| 300 ## - COLLATION | |
| Pagination | xiii, 485 p. |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.S.B.M3 1995 |
| Item number | .M369183 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 04/30/2025 | HF5415.S.B.M3 1995 | 2025-214729 | Books |