The future of global business : (Record no. 12152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01270cam a2200277 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100603s2011 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415800938 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415800935 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415800945 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415800943 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780203878132 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0203878132 (ebook) |
| 245 04 - TITLE STATEMENT | |
| Title | The future of global business : |
| Remainder of title | a reader / |
| Statement of responsibility, etc | [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Routledge, |
| Date of publication | 2011. |
| 300 ## - COLLATION | |
| Pagination | xvi, 752 p. : |
| Other physical details | ill. ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. -- |
| 650 #0 - TRACINGS | |
| Main Subject | Export marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | International business enterprises. |
| 650 #0 - TRACINGS | |
| Main Subject | International trade. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Czinkota, Michael R. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Ronkainen, Ilkka A. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Kotabe, Masaaki. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .F88 2011 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Barcode. | Koha item type |
|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 05/07/2025 | 2025-215321 | Books |