Marketing management / (Record no. 13257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603cam a22002054a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041214s2006 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131457578 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Keller lane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New jersey |
| Name of publisher | Pearson |
| Date of publication | 2006. |
| 300 ## - COLLATION | |
| Pagination | xxxix, 120p. : ill. ; |
| Other physical details | hbk |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing -- Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Keller, Kevin Lane, |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.K6 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | General stacks | 05/15/2025 | HF5415.13.K6 2006 | 2025-216519 | Books |