International advertising : (Record no. 13758)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00845cam a22002294a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990518s2000 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761912452 (pbk. : acidfree paper) |
| 245 00 - TITLE STATEMENT | |
| Title | International advertising : |
| Remainder of title | realities and myths / |
| Statement of responsibility, etc | edited by John Philip Jones. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, Calif. : |
| Name of publisher | Sage Publications, |
| Date of publication | c2000. |
| 300 ## - COLLATION | |
| Pagination | 412 p. : |
| Other physical details | ill. ; |
| 650 #0 - TRACINGS | |
| Main Subject | Advertising. |
| 650 #0 - TRACINGS | |
| Main Subject | Advertising media planning. |
| 650 #0 - TRACINGS | |
| Main Subject | Comparative advertising. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Jones, John Philip. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/enhancements/fy0656/99006528-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/enhancements/fy0656/99006528-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/enhancements/fy0734/99006528-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .I59 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 05/20/2025 | HF5823.I59 2000 | 2025-217270 | Books |