Principles of marketing : (Record no. 1455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635pam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940613s1995 ohuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538839139 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Semenik, Richard J. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc | Richard J. Semenik, Gary J. Bamossy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati, Ohio : |
| Name of publisher | South-Western College Publishing, |
| Date of publication | c1995. |
| 300 ## - COLLATION | |
| Pagination | xxii, 682 p. : |
| Other physical details | ill. (some col.), col. maps ; |
| 500 ## - GENERAL NOTE | |
| General note | Maps on lining papers. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Bamossy, Gary J., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S437 1995 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/15/2025 | HF5415.13 .S437 1995 | 2025-13535 | Books |