Brand warfare : (Record no. 16169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00856cam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010509s2001 nyu 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071362932 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | D'Alessandro, David F. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand warfare : |
| Remainder of title | 10 rules for building the killer brand : lessons for new and old economy players / |
| Statement of responsibility, etc | David F. D'Alessandro, with Michele Owens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Date of publication | c2001. |
| 300 ## - COLLATION | |
| Pagination | xviii, 185 p. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - TRACINGS | |
| Main Subject | Brand name products. |
| 650 #0 - TRACINGS | |
| Main Subject | Product management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Owens, Michele. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/description/mh021/2001268628.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/toc/mh021/2001268628.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/enhancements/fy0707/2001268628-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7D35 2001 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 06/19/2025 | HD69.B7D35 2001 | 2025-220036 | Books |