Basic marketing research/ (Record no. 17900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250707b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030983673 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Churchill, G.A. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing research/ |
| Statement of responsibility, etc | Gilbert A. Churchill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Forth Worth |
| Name of publisher | The Dryden Press |
| Date of publication | 1996 |
| 300 ## - COLLATION | |
| Pagination | xvii,863p.: |
| Other physical details | ill.;Pbk |
| 650 ## - TRACINGS | |
| Main Subject | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5412.2 |
| Item number | .C4 1996 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Barcode. | Koha item type |
|---|---|---|---|---|---|---|
| Library of Congress Classification | COLENDS | COLENDS | 07/07/2025 | 2025-222146 | Books |