Marketing research (Record no. 21528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250813b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 047123057-X |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Aaker, David A |
| 245 a# - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New jersey |
| Name of publisher | John Wiley |
| Date of publication | 2004 |
| 300 ## - COLLATION | |
| Pagination | xvii,774p. ;ill |
| Other physical details | hbk |
| 650 ## - TRACINGS | |
| Main Subject | Marketing research |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Kumar, V |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 08/13/2025 | 0062651 | HF5415.2A1 2004 | 2025-226306 | Books |