Contemporary advertising and integrated marketing communications/ (Record no. 21962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250818b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781121914018 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Arens, W |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | America |
| Name of publisher | McGraw Hil Education |
| Date of publication | 2013 |
| 300 ## - COLLATION | |
| Pagination | VIII, 742P |
| Other physical details | Pbk |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 650 ## - TRACINGS | |
| Main Subject | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.A7 2013 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 08/18/2025 | HF5415.123.A7 2013 | 2025-226777 | Books |