contemporary advertising and integrateed marketing communication (Record no. 21995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250819b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07-122060-6 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Arens,w.f,/wergold,m.f/Arens,c |
| 245 ## - TITLE STATEMENT | |
| Title | contemporary advertising and integrateed marketing communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | new york |
| Name of publisher | mcgraw-hillirwin |
| Date of publication | 2011 |
| 300 ## - COLLATION | |
| Pagination | xl,774p,ill |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 08/19/2025 | 006317s-0063176 | 2025-226812 | Books |