The end of marketing : (Record no. 25740)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03113cam a2200241 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210622s2022 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398601345 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Gil, Carlos, |
| 245 14 - TITLE STATEMENT | |
| Title | The end of marketing : |
| Remainder of title | humanizing your brand in the age of social media / |
| Statement of responsibility, etc | Carlos Gil. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 300 ## - COLLATION | |
| Pagination | ix, 276 pages : |
| Other physical details | illustrations ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"-- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"-- |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Technological innovations. |
| 650 #0 - TRACINGS | |
| Main Subject | Internet marketing. |
| 650 #7 - TRACINGS | |
| Main Subject | BUSINESS & ECONOMICS / Marketing / General |
| 650 #7 - TRACINGS | |
| Main Subject | BUSINESS & ECONOMICS / Marketing / Multilevel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .G4 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Barcode. | Koha item type |
|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 11/05/2025 | 2025-2032026 | Books |