Principles of marketing / (Record no. 29201)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00576cam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101216s2012 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132167123 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132167123 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Pearson Prentice Hall, |
| Date of publication | 2012. |
| 300 ## - COLLATION | |
| Pagination | xxiv, 613, [97] p. : |
| Other physical details | col. ill. ; |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K636 2013 |
| Item number | .K636 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/23/2026 | HF5415.K636 2013 | 2026-213754 | Books |