Kleppner's advertising procedure. (Record no. 8246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717pam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 891023s1990 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135163374 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Russell, Thomas, |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice Hall, |
| Date of publication | c1990. |
| 300 ## - COLLATION | |
| Pagination | xviii, 718 p. : |
| Other physical details | ill. (some col.) ; |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The Prentice Hall series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. |
| 650 #0 - TRACINGS | |
| Main Subject | Advertising. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Lane, W. Ronald, |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Kleppner, Otto, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .K45 1990 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Barcode. | Koha item type |
|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 04/09/2025 | 2025-21063 | Books |