Promotion and Integrated Marketing Communications/ (Record no. 8841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250413b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324062532 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Semenik, R. J |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion and Integrated Marketing Communications/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | South - Western |
| Date of publication | 2002 |
| 300 ## - COLLATION | |
| Pagination | xxxix, 582p: ill. |
| Other physical details | Hbk. |
| 650 ## - TRACINGS | |
| Main Subject | Advertising campaigns. |
| 650 ## - TRACINGS | |
| Main Subject | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5837 .S4 2002 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 04/13/2025 | HF 5837 .S4 2002 | 2025-211709 | Books |