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Advertising and promotion an integrated marketing communications perspective
Material type:
TextPublication details: Boston Mcgraw hill 2009Edition: 8thDescription: xxv,837p. illISBN: - 9780071284400
| Item type | Current library | Call number | Status | Barcode | |
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Main LIbrary | HF5823.B3 2007 (Browse shelf(Opens below)) | Available | 2025-226820 |
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| HF5821.A293 1987 Advertising communications & promotion management / | HF5821.N52 1978 Advertising ; its purpose, principles and practice / | HF5821.R66 1997 Advertising communications & promotion management / | HF5823.B3 2007 Advertising and promotion an integrated marketing communications perspective | HF5823.B3 2012 Adverting and promotion: an integrated marketing communication perspective. / | HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective / | HF5823.I59 2000 International advertising : realities and myths / |
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