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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

By:

Doyle, Peter

Material type:

TextPublication details: New York : Wiley, c2000.Description: xii, 370 p. :ill, HbkISBN:

0471877271

Subject(s):

LOC classification:

HF5415.13.D5 2000

Online resources:

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Holdings
Item type	Current library	Status	Barcode
Books	Main LIbrary	Available	2025-16493
Books	Main LIbrary	Available	2025-14580

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