Hospitality marketing : principles and practice / David Bowie and Francis Buttle.

By:

Bowie, David

Contributor(s):

Buttle, Francis

Material type:

TextPublication details: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2011.Edition: 2nd edDescription: xii, 434 p. : illISBN:

9780080967912 (pbk.)
0080967914 (pbk.)

Subject(s):

LOC classification:

TX911.3.M3 B69 2011

Summary: "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Main LIbrary General stacks	TX911.3.M3.B6 2011 (Browse shelf(Opens below))	Available	2025-17248
Books	Main LIbrary		Available	2025-16323

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.

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