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Marketing communications : interactivity, communities and content / Chris Fill.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th edDescription: xxxvii, 558 p. : ill. ; PbkISBN: - 9780273717225 (pbk. : alk. paper)
- 0273717227 (pbk. : alk. paper)
- HF5415.123 .F55 2009
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