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From brand vision to brand evaluation Strategically building and sustaining brands L. Chernatony

By:

Chernatony, L

Material type:

TextPublication details: Oxford Butterworth Heinemann 2001Description: xv, 293p.:illISBN:

0750646144

Subject(s):

LOC classification:

HD69.B7.C5

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Main LIbrary	HD69.B7.C5 (Browse shelf(Opens below))	Available	2025-211595

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