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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ;ill. ; PbkISBN: - 007053943X (acidfree paper)
- HF5821.R66 1997
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Main LIbrary | HF5821.A293 1987 (Browse shelf(Opens below)) | Available | 2025-217477 | |
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Books
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Main LIbrary | HF5821.R66 1997 (Browse shelf(Opens below)) | Available | 2025-211841 |
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| HF5730.K46 1990 The ultimate sales letter : boost your sales with powerful sales letters, based on Madison Avenue techniques / | HF 5734.5.G8 2010 Taking Minutes of meetings/ | HF5814.O8 1999 Advertising ; principle and practice/ | HF5821.A293 1987 Advertising communications & promotion management / | HF5821.N52 1978 Advertising ; its purpose, principles and practice / | HF5821.R66 1997 Advertising communications & promotion management / | HF5823.B3 2007 Advertising and promotion an integrated marketing communications perspective |
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