Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik, Gary J. Bamossy. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western College Publishing,  c1995. 
 - xxii, 682 p. :  ill. (some col.), col. maps ; 
<br/><br/> Maps on lining papers. 
<br/><br/><label>ISBN: </label>0538839139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S437 1995