Seglin, Jeffrey L., <br/><br/>
The McGraw-Hill 36-hour marketing course / 
Jeffrey L. Seglin. 
 - New York :  McGraw-Hill,  c1990. 
 - xii, 211, 15 p. :  ill. ; 
<br/><br/><label>ISBN: </label>0070560625 : 0070560633 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .S443 1990