TY  - BOOK
AU  - Seglin,Jeffrey L.
TI  - The McGraw-Hill 36-hour marketing course
SN  - 0070560625 :
AV  - HF5415.1 .S443 1990
PY  - 1990///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
ER  -