Marketing classics :/  a selection of influential articles / 
[compiled by] Ben M. Enis, Keith K. Cox. 
 - 5th ed. 
 - Boston :  Allyn and Bacon,  1985. 
 - xvii, 459 p. :ill.  Pbk. 
<br/><br/><label>ISBN: </label>0205083412 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 . M2 1985  / .M29748 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8