The Blackwell encyclopedic dictionary of marketing / 
edited by Barbara R. Lewis and Dale Littler. 
 - Oxford, OX ;  Cambridge, Mass. :  Blackwell Publishers,  c1997. 
 - 274 p. ; 
<br/><br/><label>ISBN: </label>1557869391 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B4552 1997