TY  - BOOK
AU  - Lewis,Barbara R.
AU  - Littler,Dale
TI  - The Blackwell encyclopedic dictionary of marketing
SN  - 1557869391 (alk. paper)
AV  - HF5415 .B4552 1997
PY  - 1997///
CY  - Oxford, OX, Cambridge, Mass.
PB  - Blackwell Publishers
KW  - Marketing
KW  - Dictionaries
UR  - http://www.loc.gov/catdir/enhancements/fy0805/96032587-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0805/96032587-d.html
ER  -