Boono , L. E <br/><br/>
Contemporary Marketing Wire/ 

 - 9th  ed. 
 - Philadelphia  Dryden Press. 
 - xxxiii, 742p 
<br/><br/><label>ISBN: </label>0030185971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.B5 1998