McDonald, M.H.B <br/><br/>
Marketing plans :  how to prepare them, how to use them  
Malcolm H.B. McDonald. 
 - 3rd ed. 
 - Oxford ;  Butterworth-Heinemann,  1995. 
 - xiii, 485 p.   Pbk 
<br/><br/> "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."  Includes index. 
<br/><br/><label>ISBN: </label>075062213X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.S.B.M3   1995  / .M369183 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/02