TY  - BOOK
AU  - McDonald,M.H.B
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 075062213X
AV  - HF5415.S.B.M3   1995 .M369183 1995
U1  - 658.8/02 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."; Includes index
ER  -