Kleppner, Otto, <br/><br/>
Advertising procedure / 
Otto Kleppner, with the collaboration of Norman A. P. Govoni. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1979. 
 - 630 p., [6] leaves of plates :  ill. ; 
<br/><br/><label>ISBN: </label>0130181196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1979