TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Kotabe,Masaaki
TI  - The future of global business: a reader 
SN  - 9780415800938 (hardback : alk. paper)
AV  - HF1416 .F88 2011
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Export marketing
KW  - International business enterprises
KW  - International trade
N2  - In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
ER  -