Piercy, N. <br/><br/>
Market-led strategic change transforming the process of goin to market 
N. Piercy 
 - 2nd 
 - oxford  butterworth  1997 
 - xiv,665p. 
<br/><br/><label>ISBN: </label>075064382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.P5 1995