Blythe, Jim. <br/><br/>
Essentials of marketing / 
Jim Blythe. 
 - 2nd ed. 
 - New York :  Pearson Education,  2001. 
 - xvi, 287 p. :ill. ;  Pbk 
<br/><br/><label>ISBN: </label>0273646672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.B485 2001