Ferrell, O. C. <br/><br/>
Strategic marketing management :  text and cases  
O.C. Ferrell, George H. Lucas, Jr., David Luck. 
 - Cincinnati, Ohio   College Division, South-Western Pub.Co  1994 
 - xv, 400 p. :  ill 
<br/><br/><label>ISBN: </label>0538828234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .F4 1994