TY  - BOOK
AU  - Ferrell,O.C.
AU  - Lucas,George H.
AU  - Luck,David Johnston
TI  - Strategic marketing management: text and cases 
SN  - 0538828234
AV  - HF5415.13 .F4 1994
PY  - 1994///
CY  - Cincinnati, Ohio 
PB  - College Division, South-Western Pub.Co
KW  - Marketing
KW  - Management
ER  -