Kotler, Philip. Marketing management / Philip Kotler, Kevin Keller lane. - 12th ed. - New jersey Pearson 2006. - xxxix, 120p. : ill. ; hbk ISBN: 0131457578 Subjects--Topical Terms: Marketing -- Management. LC Class. No.: HF5415.13.K6 2006 Dewey Class. No.: 658.8