TY  - BOOK
AU  - Kanner,Bernice
TI  - The Super Bowl of advertising: how the commercials won the game 
SN  - 1576601315 (alk. paper)
AV  - HF6146.T42 K363 2004
U1  - 659.14/3/0973 
PY  - 2004///
CY  - Princeton, N.J.
PB  - Bloomberg Press
KW  - Television advertising
KW  - History
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003052212-d.html
ER  -