TY - BOOK AU - Kleppner,Otto AU - Russell,Thomas AU - Verrill,Glenn TI - Otto Kleppner's Advertising procedure SN - 0136432131 AV - HF5823 .K45 1983 U1 - 659.1 PY - 1983/// CY - Englewood Cliffs, NJ PB - Prentice Hall KW - Advertising ER -