Nicholl, David Shelley. <br/><br/>
Advertising ; its purpose, principles and practice / 
[by] David Shelley Nicholl. 
 - 2nd ed. 
 - Plymouth :  Macdonald and Evans,  1978. 
 - xi, 228 p. :  ill., facsim. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0712101667 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF5821  / .N53 1978 
<br/><br/><label>Dewey Class. No.: </label>659.1